The engineering team at a Spanish professional football club has built a notification system for its website using Amazon Simple Notification Service (Amazon SNS) notifications which are then handled by an AWS Lambda function for end-user delivery. During the off-season, the notification systems need to handle about 100 requests per second. During the peak football season, the rate touches about 5000 requests per second and it is noticed that a significant number of the notifications are not being delivered to the end-users on the website. As a solutions architect, which of the following would you suggest as the BEST possible solution to this issue?